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Specialists in

Show Production,

Choreography, Dancers and Performers


We create bespoke performances for Global Product Launches, Fashion Shows, Film /TV & Live Music Events, Award Ceremonies and World Renowned Music Artists.





Established in 2002, Melinda Dodd had the vision of setting up a company that provided all the ingredients to produce full show productions. She has built a strong team “Creative Crew” to support all aspects of creating performances, from show concepts and choreography, casting, performers, backstage personnel, stage managers, costume designers and hair/make up artists to the overall creative direction and feel.

Creative Crew (The team led by Melinda) strives to push the boundaries of productions with a pioneering, innovative approach to new performances and creative ideas. 

By working closely with our clients (New Balance, Wrangler, Google, Diesel, Adidas, Brit Awards, MTV Awards), we take great pride producing shows and performances that meet specific requirements, whatever the vision and budget, no stone is left unturned in our preparation or delivery.


We offer the following services & more...

Show Concepts



Stage Direction 


Costume Designers

Music and editing 

Backstage Coordination 

Wardrobe Staff & Dressers 

Hair & Make Up 

Show Calling

Stage Managers

Backstage Personnel



Creative Direction

With the vast experience as an independent Creative Director and Choreographer, Melinda Dodd thrives on collaborating with various performers and styles to create unique bespoke live action that brings brands alive. Through this direction, Creative Crew is now renowned for delivering shows beyond the client’s expectations with an assured approach.


Each event requires different styles of choreography and we supply the UK’s top choreographers chosen for their innovative choreography and passion towards their work which has been performed by artists such as Beyonce, Kelis as well as events for Worldwide Brands, New Balance, Ford and Google and TV  Shows such as The Brit Awards , MTV Awards and Fashion Rocks (see clients/quotes below).


Our team of stylists and costume designers have a wide range of project experience, from period reconstructions, pop promos, commercials and photographic shoots to live events and product launches. We can design and make costumes to suit diverse briefs and budgets, buy current trends or hire from specialists suppliers.


Hair & Make-Up

Our team work with some of the biggest brands, celebrities and music artists Worldwide. They are chosen for their friendly and professional approach along with their knowledge and ability to work alongside the creative team.


We supply the best performers across the globe from dancers, models, jump rope skippers, beatboxers, acro-gymnasts and parkour athletes, the list goes on. Our recruitment  and curation of incredible talent is what gives us our reputation for each individual brand and event. Each performer is chosen not only for their talent but for their personalities and commitment to delivering a successful show.

Backstage Personnel

From floor and stage managers to wardrobe dressers and show callers. We have a strong team of personnel who regularly work together helping create an efficient crew, an essential factor in making all events run smoothly.


We are indebted to you and your team!! You guys did such an amazing job, it was exactly what we were hoping for - energy and excitement - and something to blow them away
— New Balance
This show had gloss by the gallon and that is thanks to you!
— Audi
Thank you for a truly memorable show
— Google
Thanks for doing an excellent job, as ever
— Island Records
I have waited years to see the brand come alive. Thank you
— Firetrap
You are quite simply the 4th Emergency Service!
— Show Director, Heathrow T5 Opening Ceremony